Our Story...

My name is Bill Rozich and I have a Black Lab named Bobby. It is because of Bobby that this site was developed.

I lost Bobby a couple of years ago when someone left the back gate open on my first night back in Colorado. Have you ever tried looking for a Black Lab on a moonless night?

I drove around until about two in the morning and finally went home. I slept on the porch that night hoping I would hear the jingle of his collar if he walked by in the middle of the night. I didn't get much sleep, every little sound woke me.

In the morning, I called the animal shelter to see if they had picked up a Black Lab. They told me they could not tell me. I asked if they had picked up any black dogs during the night or this morning. Again, they said they could not tell me and insisted that I come down and look for myself. I was rather annoyed and distraught with my stomach in knots from worrying about Bobby and said; "What do you mean you don't know whether or not you picked up a black dog last night. How is that possible?" They still would not give me any information and said I should come down and look. I gave up trying to get information from them and drove down to the shelter to see if Bobby was there. When I got to the shelter and Bobby was not there and found out there were no plans in place to help me find him, I was even more upset and worried.

One thing led to another and, thankfully, I found Bobby, safe and unharmed. As a result of this experience and the methods I used to find Bobby, I developed the Amber Alert for Pets™ program. Amber Alert for Pets™ is an association of pet owners that pledge to one another that when we receive a lost pet alert from Amber Alert for Pets™, we will go out in our neighborhood and look for that lost pet.

How Amber Alert for Pets Works...

As things are today if your pet should become lost there will be very few people looking for your pet, if any, besides you. Amber Alert for Pets™ is here to change that. Amber Alert for Pets™ is an Internet-based association of pet owners pledged to look for each other’s lost pets.

When your pet is registered with Amber Alert for Pets™, within minutes from the moment you report your lost pet through the Amber Alert for Pets™ web site, literally hundreds of people will be put on alert to look for your lost pet. This drastically increases the chances of your pet’s safe return to you.

Our membership consists of pet owners, veterinary doctors and clinics, animal service organizations, pet stores, professional groomers, professional pet sitters, kennel owners, animal trainers, etc. This compassionate army is committed to seeing every lost animal safely returned home.

Our membership goes into action upon receiving an e-mail alert of an Amber Alert for Pets™ lost pet report. Immediately, our pet owners will look in their neighborhood for your lost pet. Lost pet flyers will be posted. Everyone will know what your pet looks like, your pet’s name, is your pet shy or friendly, is your pet on any medication, how you want to be contacted, etc. Keep in mind that the more information you provide when you register your pet that will help in identifying your pet - the better.

We are a proactive association. We do not sit and wait for someone to call us and say they have found your pet. We go out and look for your pet and this makes all the difference in the world.

If flyers on telephone poles are a good idea and they are, then Amber Alert for Pets™ is the nuclear option of good ideas when it comes to finding lost pets. If anyone is going to help you find your lost pet, it is other pet owners and people in the pet industry and that is who we are.

Finally, there is some confusion about the microchip. The microchip is only a form of identification. It is a superb form of identification but it will not help you find your pet. It will identify a pet when they are found. Some people mistakenly believe their pet can be found because it has a microchip and this is not true. For the record, we believe you should microchip your pets.

Concerning Amber Alert for Pets™, if you have questions and want to talk with someone, do not hesitate to call. I can be reached at 719-217-3776. My name is Bill and this all started because I lost my Black Lab Bobby. Bobby is safe at home with me now and it was the proactive principals in this program that secured his safe return to me.

I want to encourage you to register your pet today with Amber Alert for Pets™ and protect yourself and the precious life you call your best friend from the horror of unwanted separation. Today, 50% of lost pets are never reunited with their families. You and I are going to change that, one pet at a time.

For additional information visit our web site at amberalertforpets.com. While you are visiting our site, please keep in mind that it is undergoing the changes necessary for it to interface with MapQuests web services and may be in a slight state of disarray (MapQuest will soon power our membership search engine which will allow us to respond to lost pet reports in seconds). Take a look at the site and let us know what you think, what you like and what you think we could do better.

I look forward to you becoming a member of our compassionate army.

Sincerely,

Bill Rozich