History

My name is Bill Rozich and I have a Black Lab named Bobby. It is because of Bobby that this site was developed.

I lost Bobby a couple of years ago when someone left the back gate open on my first night back in Colorado. Have you ever tried looking for a Black Lab on a moonless night?

I drove around until about two in the morning and finally went home. I slept on the porch that night hoping I would hear the jingle of his collar if he walked by in the middle of the night. I didn't get much sleep, every little sound woke me.

In the morning, I called the animal shelter to see if they had picked up a Black Lab. They told me they could not tell me. I asked if they had picked up any black dogs during the night or this morning. Again, they said they could not tell me and insisted that I come down and look for myself. I was rather annoyed and distraught with my stomach in knots from worrying about Bobby and said; "What do you mean you don't know whether or not you picked up a black dog last night. How is that possible?" They still would not give me any information and said I should come down and look. I gave up trying to get information from them and drove down to the shelter to see if Bobby was there. When I got to the shelter and Bobby was not there and found out there were no plans in place to help me find him, I was even more upset and worried.

One thing led to another and, thankfully, I found Bobby, safe and unharmed. As a result of this experience and the methods I used to find Bobby, I developed the Amber Alert for Pets™ program. Amber Alert for Pets™ is an association of pet owners that pledge to one another that when we receive a lost pet alert from Amber Alert for Pets™, we will go out in our neighborhood and look for that lost pet.